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Mechanical Man: John B. Watson and the Beginnings of Behaviorism, by Kerry W. Buckley PhD
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This book is the definitive biography of the most influential American psychologist of his generation. As the founder of behaviorism, John Broadus Watson exerted a powerful influence on the development of American experimental psychology. By the age of 36, he was president of the American Psychological Association and head of the psychology department at Johns Hopkins University. But his dramatic dismissal from academic life in 1920 propelled him into the very center of the Jazz Age - Madison Avenue. As an advertising executive, Watson brought his psychological expertise to bear on the marketplace. As a popularizer of psychology, he made behaviorism a household word. Through books, magazine articles, newspaper stories, and radio broadcasts, he established himself as an expert on subjects ranging from child rearing to economics.
- Sales Rank: #1213515 in Books
- Brand: Brand: The Guilford Press
- Published on: 1989-01-27
- Original language: English
- Number of items: 1
- Dimensions: 9.02" h x .75" w x 5.98" l, 1.18 pounds
- Binding: Hardcover
- 233 pages
- ISBN13: 9780898627442
- Condition: New
- Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!
Review
"A biography of John B. Watson worth reading as scholarship.....No other treatment interweaves so well the complexities of people and the environment, of science and society, of times and culture. The book exemplifies the best of the 'new' history of psychology....Uniformly excellent."--Philosophical Psychology (Philosophical Psychology 1989-01-29)
About the Author
Kerry W. Buckley , recieved his Ph.D. in American Social and Intellectual History from the University of Massachusetts at Amherst where he now heads the office of Humanities Programs in the Division of Continuing Education . He has taught the history of psychology at Wellsey College and has published articles on Watson and behaviorism in the Journal of History of the Behavioral Sciences and The Social Science Encylopedia { London }.
Most helpful customer reviews
2 of 2 people found the following review helpful.
Great book!
By Glauber
Mr. Buckley definetely nailed it with this book. It is fun to read, complete and rich with details. The meticulous way Kerry Buckley has to cross Watson's history of life with that of psychology gives the book a rich context, approaching what was happening at the time from various points of view. I strongly recomend it to anyone interested in learning about the biography of John Broadus Watson, the beginnings of behaviorism or general history of american psychology.
0 of 0 people found the following review helpful.
I saw a play called, "the brain of broadus" ...
By Richard Costa
I saw a play called, "the brain of broadus" which relied on this book for an overview of his life. It's a fascinating read. Not a page turner, but extremely well researched and worth the read!!
0 of 1 people found the following review helpful.
John Watson, a reappraisal
By M. Rietdijk
After rereading this book I realize this man predicted the blossoming of behaviorism as best way to apply psychology in education, raising children and business. Although he missed the mark with regard to raising children, he proved his right in applying classical conditioning to advertising and behavior therapy. Operant conditioning was not yet discovered (by B.F. Skinner) so we are even be more optimistic about the foreland of applied behavior analysis than Watson was. We need applied behavior analysis more than ever after the disappointing results of cognitive psychology, a relapse to introspection.
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