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WordPress SEO Success: Search Engine Optimization for Your WordPress Website or Blog, by Jacob Aull
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WordPress® SEO Success
Search Engine Optimization for Your WordPress Website or Blog
Hands-on, up-to-the-minute SEO techniques specifically for WordPress users!
WordPress gives you amazingly powerful SEO tools: this hands-on guide will help you make the most of them! Written specifically for WordPress users, this guide covers all you need: built-in WordPress capabilities, third-party plugins, well-integrated web resources, and more. Whether you manage a large-scale site or a personal blog, Jacob Aull will help you integrate SEO into all you do, from strategy through optimization of existing content. New to SEO? Already do it for a living? Either way, WordPress SEO Success will help you drive the traffic you want--and the value you need!
- Build a complete SEO strategy--and a content plan that aligns with it
- Choose the best WordPress SEO tools and plugins for your needs
- Uncover quick, powerful ways to improve your site
- Identify and research keywords far more effectively
- Reflect SEO in architecture via site mapping and marketing funnels
- Sensibly manage the inevitable tradeoffs of optimization
- Improve SEO even if you’re running a free WordPress.com blog
- Leverage content themes and keyword-driven blogging techniques
- Optimize “blog-meets-website” and “multiple blogs+sites” deployments
- Strengthen your rankings by intelligently using social media
- Optimize your sites for smartphones and tablets
- Measure performance via free analytics--including mobile analytics
- Integrate organic SEO with paid advertising
- Avoid today’s worst SEO blunders
Jacob Aull, principal of Zen Fires Digital Marketing, has been in Internet marketing since the label existed. He began doing web design and branding in the late ‘90s as an agency partner. While transitioning deeper into online and search marketing, he earned an M.S. in marketing from Georgia State’s Robinson College of Business in 2009. There he customized his own degree program, executing an independent capstone thesis on social media marketing. In 2010, the university asked him to write and teach its first course on social media marketing, which he continues today. Aull edited Prentice Hall’s first social media marketing textbook, and wrote its accompanying instructor’s manual. He co-founded and chaired the Atlanta Interactive Marketing Association Social Media SIG, and speaks widely on social and search marketing.
- Sales Rank: #843008 in Books
- Published on: 2014-06-13
- Original language: English
- Number of items: 1
- Dimensions: 8.90" h x .82" w x 6.00" l, 1.05 pounds
- Binding: Paperback
- 368 pages
About the Author
Jacob Aull has been in the Internet marketing business since such a label existed. Drawing from his BFA in graphic design from the Savannah College of Art and Design in 1994, Jake began doing web design and branding in the late 1990s as a partner in his own creative agency. While transitioning deeper into online marketing strategies, research, and search engine optimization, Jake achieved an M.S. in Marketing from Georgia State University’s Robinson College of Business in 2009. There he customized his degree program and executed an independent capstone thesis project on social media marketing. In late 2010, GSU RCB asked him to write and teach its first course on Social Media Marketing, which he continues today, bringing in real-world companies and projects for students. He was an editor for Pearson-Prentice Hall’s first Social Media Marketing textbook, and was the author for its accompanying instructor’s manual. He has been published with articles and interviews in sources such as the Atlanta Business Chronicle, OZ Magazine, renown bloggers, GSU’s The Biz Magazine, and Atlanta Business Radio X. He was a cofounder and chair for the Atlanta Interactive Marketing Association Social Media SIG, speaking and bringing in prominent experts for Atlanta business community seminars. He has spoken in many associations and venues on social media marketing and search engine optimization. He is president of SCAD Alumni in Atlanta and is principal of Zen Fires Digital Marketing, providing SEO and digital marketing services to a variety of eCommerce and other clients.
Most helpful customer reviews
3 of 4 people found the following review helpful.
This book is loaded with great easy to use ideas for SEO (and more)
By Donald J. Simon
I have read several other books on SEO that were good. This book is great. It presents an up to date easy to use strategy that effectively weaves together SEO, both organic (free SEO) and paid ads (Adwords) along with social media, and more. When I fist looked at this book, I randomly opened to a few different pages and each page has nuggets of information that will immediately help improve my website traffic and get people motivated to do business with me. Thank you Mr. Aull for this great immediately useful information.
3 of 4 people found the following review helpful.
One of the Best WordPress SEO books out! I give it 5/5
By Sean Standberry
I love this book! It has helped my company formulate and execute a search engine strategy that works. I highly recommend this book for anyone with a WordPress site. SEO is such a critical component to online success and Jake almost walks you through the entire process with this book. Great read.
2 of 3 people found the following review helpful.
Make sure you know what you want it for.
By College Stealth
I purchased this item from BN, no reason really, was just in the store. Anyway, this is a pretty good book. I am someone who had NO familiarity with Wordpress and SEO rankings and this book does a good job of explaining the importance of this aspect. I would describe myself as an intermediate novice; I was able to set-up the site, install a theme, etc., but that was not learned from this book. This helped me understand what I needed to do improve rankings and used language that made sense to me. Also, since I had a theme installed on my Wordpress; there were a lot of things that I had to learn how to incorporate on my own. BUT...the books is helpful because it at least gave me the vocabulary and the areas that I was looking for and how to organize them in such a way that it was useful.
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